Wellie

The Challenge

Caring for a dog’s health means juggling supplements, activity, meals and vet notes across separate apps and memory. Owners want a simple answer to “Is my dog doing well?” without becoming amateur vets.

The Solution

Wellie organizes care around a seven-dimension wellness framework and one daily question: what do I need to do right now? A Today’s Care card leads the screen, wellness rings show the bigger picture, and logging for supplements, meals and activity is a tap away, with multi-pet switching throughout.

Responsibilities

One daily answer: is my dog doing well?

• Product design and UX audit
• Wellness framework design
• Interaction and UI design
• Brand and rebrand
• Accessibility and contrast
• iOS app (SwiftUI)
• Marketing site

Tools & Technologies

The Outcome

The native iOS app and marketing site are designed and built, and Wellie is in development with a waitlist at wellie.io.

Starting from an audit

I ran a heuristic audit of my own app before adding more to it. The friction clustered in three places: discoverability, the complexity of managing more than one pet, and empty states that didn’t tell new owners what to do. Those findings became a prioritized roadmap.

Seven rings, iterated

The wellness rings went through four versions in one working session: a hybrid four-of-seven view, then always seven, then tooltips to explain each ring, then a carousel. Each change answered a weakness in the one before it.

Today’s Care

• The Wellness page was redesigned around one hero card that answers “what do I need to do right now?”
• Time-aware greetings and streaks make the daily check-in feel personal.
• Supporting sections became flat and quiet, so the hero card leads.
• The Wellness view got an accessible color palette and a Today’s Focus card.

A warmer identity

• In February 2026 I rebranded the app with warm cream surfaces and a deep purple accent.
• Category cards became pastel, glass materials and borders were removed, and legend icons went monochrome.
• An accessibility and contrast check was a phase of the rebrand, not an afterthought.

Choosing native

Wellie started as a web prototype in May 2025, was tested as a wrapped web app, and was then rebuilt natively in SwiftUI with HealthKit integration.