Grizzly Prime

The Challenge

A Rochester, NY property services company faced friction at every touchpoint. Homeowners had no visibility into when their driveway would be plowed, scheduling took phone calls, and payment meant waiting for mailed invoices. Admins worked across spreadsheets with manual route assignments. Drivers worked from paper route lists and had no way to document completed work.

The Solution

One membership, three experiences: a customer app for scheduling, service status, payments and rewards; an admin dashboard for customers, appointments, billing and documents; and Grizzly Crew for routes, photo proof of service and work that has to wait for a signal.

Responsibilities

Designed with the business, not just for it.

• Product and service design
• Information architecture and flows
• Customer, admin and staff app design
• Design system
• iOS and Android apps (Expo)
• Web app and marketing site
• Stripe, DocuSign and calendar integrations
• Ongoing iteration with the business

Tools & Technologies

The Outcome

The customer app is live on the App Store and Android, Grizzly Crew’s first phase shipped to the field team in October 2026, and the business now sells a month-to-month membership in three tiers.

Designing the arc, not just the screens

Grizzly has gone through distinct design phases as the business and its people taught me what mattered.

1. 1

   A dense, data-first admin

   The first admin dashboard put everything on screen at once.

2. 2

   Neo-brutalism

   Thick borders, offset shadows and uppercase gave the brand a loud, confident look.

3. 3

   “Dense” feedback

   Feedback on the driver app said the screens felt dense. That became the brief for the next phase.

4. 4

   A warmer, calmer system

   In January 2026 I redesigned the customer app, admin and marketing site with subtle borders, soft shadows, rounded corners and sentence-case type.

5. 5

   Native apps

   The customer app moved to the App Store and Android, followed by a separate native app for the crew.

When feedback says “dense”

The driver dashboard redesign started from one word of feedback. I cut everything a driver doesn’t need while they’re moving:

• Stats cut from five to two.
• The focus card trimmed to address, distance, instructions and two buttons.
• The route list trimmed to address and distance.

Status-aware scheduling

• Appointments show their status as chips. Changing the date or time of a confirmed visit sends it back for approval, while editing a note saves quietly.
• Customers with more than one property get a property switcher instead of a second account.
• The admin customer profile gained a Billing tab, so “is this customer paying us?” can be answered without opening Stripe.
• I removed “snowplow-first” language from the driver app as the business grew to cover every season.

Grizzly Crew

The field team has its own native app, designed to Apple’s guidelines with Dynamic Type, dark mode and SF Symbols.

• With no signal, a completed stop shows “Waiting to send” and uploads when the connection returns.
• An onboarding tour lets new crew members practice the whole flow without touching a real customer. That was the anti-goal: a practice action must never reach a customer.

Growing the membership

The marketing site focuses on one thing, converting visitors to the membership, now sold as Standard, Alaskan and Kodiak tiers. A dedicated landing page speaks to a new audience: adult children looking after a parent’s home.